English version

Marcom World
Global Top 100 Brands 2018 - Source: BRANDZ

Global Top 100 Brands 2018  - BrandZ


$302,063 M


$300,595 M


$207,594 M


$200,987 M


$178,990 M


$162,106 M


$145,611 M


$126,044 M


$113,401 M


$106,698 M


$96,269 M


$84,897 M


$81,914 M


$79,964 M


$70,872 M


$60,412 M


$55,366 M


$54,952 M


$53,833 M


$47,229 M


$46,349 M


$45,853 M


$44,503 M


$43,056 M


$41,499 M


$41,138 M


$39,372 M


$39,041 M


$38,479 M


$35,440 M


$34,002 M


$33,723 M


$32,191 M


$32,113 M


$30,046 M


$29,987 M


$28,860 M


$28,316 M


$28,063 M


$27,031 M


$26,861 M


$26,860 M


$26,141 M


$26,107 M


$25,802 M


$25,684 M


$25,624 M


$24,922 M


$23,747 M


$23,633 M


$22,958 M


$22,924 M


$22,824 M


$22,442 M


$22,377 M


$22,218 M


$21,331 M


$21,258 M


$20,933 M


$20,874 M


$20,819 M


$20,568 M


$20,264 M


$20,183 M


$19,647 M


$19,628 M


$19,324 M


$19,286 M


$19,141 M


$18,766 M


$18,516 M


$18,265 M


$18,251 M


$18,222 M


$17,831 M


$17,481 M


$17,439 M


$17,026 M


$16,429 M


$16,278 M


$16,045 M


$15,965 M


$15,657 M


$15,607 M


$15,358 M


$15,131 M


$15,131 M


$14,829 M


$14,797 M


$14,537 M


$14,496 M


$14,465 M


$13,785 M


$13,604 M


$13,111 M


$12,742 M


$12,695 M


$12,685 M


$12,674 M


$12,456 M





VietnamMarcom Brand Studying Center - Trung Tâm Khảo Cứu Thương Hiệu

VietnamMarcom Brand Studying Center

TOP Brands in Vietnam - Source Forbes Vietnam 2018


Giá trị: 1.714,8 triệu đô la Mỹ
Năm thành lập: 1976

Giá trị: 299,3 triệu đô la Mỹ
Năm thành lập: 2012 (1993)

Giá trị: 254,5 triệu đô la Mỹ
Năm thành lập: 1975

Giá trị: 217,9 triệu đô la Mỹ
Năm thành lập: 1996

Giá trị: 137 triệu đô la Mỹ
Năm thành lập: 1963

Giá trị: 849,6 triệu đô la Mỹ
Năm thành lập: 1989

Giá trị: 130 triệu đô la Mỹ
Năm thành lập: 1997

Giá trị: 124,2 triệu đô la Mỹ
Năm thành lập: 1957

Giá trị: 176,2 triệu đô la Mỹ
Năm thành lập: 1988

Giá trị: 81,9 triệu đô la Mỹ
Năm thành lập: 2004

Giá trị: 134,2 triệu đô la Mỹ
Năm thành lập: 1988

Giá trị: 70,9 triệu đô la Mỹ
Năm thành lập: 1964

Giá trị: 68 triệu đô la Mỹ
Năm thành lập: 2007

Giá trị: 79,8 triệu đô la Mỹ
Năm thành lập: 1993

Giá trị: 76 triệu đô la Mỹ
Năm thành lập: 1992

Giá trị: 72,3 triệu đô la Mỹ
Năm thành lập: 2000

Giá trị: 60,1 triệu đô la Mỹ
Năm thành lập: 1974

Giá trị: 56,9 triệu đô la Mỹ
Năm thành lập: 1988

Giá trị: 65,4 triệu đô la Mỹ
Năm thành lập: 2010

Giá trị: 64 triệu đô la Mỹ
Năm thành lập: 1994

Giá trị: 62,6 triệu đô la Mỹ
Năm thành lập: 1975

Giá trị: 35,9 triệu đô la Mỹ
Năm thành lập: 1993

Giá trị: 32,1 triệu đô la Mỹ
Năm thành lập: 2007

Giá trị: 28,8 triệu đô la Mỹ
Năm thành lập: 1977

Giá trị: 37,6 triệu đô la Mỹ
Năm thành lập: 2005

Giá trị: 46,4 triệu đô la Mỹ
Năm thành lập: 1993

Giá trị: 27,7 triệu đô la Mỹ
Năm thành lập: 2004

Giá trị: 26,5 triệu đô la Mỹ
Năm thành lập: 1999

Giá trị: 28,6 triệu đô la Mỹ
Năm thành lập: 1972

Giá trị: 27,9 triệu đô la Mỹ
Năm thành lập: 1991

Giá trị: 27,8 triệu đô la Mỹ
Năm thành lập: 2003

Giá trị: 24,1 triệu đô la Mỹ
Năm thành lập: 2001

Giá trị: 15,6 triệu đô la Mỹ
Năm thành lập: 1981

Giá trị: 20 triệu đô la Mỹ
Năm thành lập: 1982

Giá trị: 130 triệu đô la Mỹ
Năm thành lập: 1997


Trang liên kết các websites hữu ích của IAA Global và các tổ chức chuyên gia

Advertising & Marketing News

ACT Responsible - Advertising Community Together - is a non-profit initiative. Its goal is to federate, promote and inspire responsible communication on sustainability, equitable development and social responsibility.

AdWeek- Provides a regional focus on the advertising industry’s creative process, account changes and decision makers.

ClickZ.com- E-commerce, wireless technology, and advertising.

PR News- The PR Group at Access Intelligence, LLC delivers informational products, learning and training opportunities, awards programs, and industry networking to PR and communication professionals.

The Internationalist- For advertising, marketing, and media professionals.



AAA School of Advertising (IAA Accredited Institute)

Edith Cowan University (IAA Accredited Institute)

FHWien-University of Applied Sciences of WKW (IAA Accredited Institute)

International Business School (IAA Accredited Institute)

UNIACC (IAA Accredited Institute)


History & Museums

Ad Access- Duke University's large collection of print from 1911-1955.

History of Advertising Trust- Based in the UK

The Paley Center for Media (formerly the Museum of Television & Radio)

Nineteenth Century Advertising- Presented by Harper's Weekly


Emarketer.com- The world's leading provider of e business statistics, trends, and analysis.

Infoworld.com- Global e-commerce and technology news.

Interactive Advertising Bureau- IAB is comprised of more than 500 leading media and technology companies.

The Advertising Research Foundation- (ARF) An open forum where the best of advertising gather to exchange ideas and research strategies.


Advertising & Research

Brandchannel.com - News and views on branding.

Colloquy- COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry.

Gallup- Provides data-driven news based on U.S. and world polls, daily tracking and public opinion research.

WARC.com- World Advertising Research Center.

Advertising Awards

AdForum- AdForum has teamed up with advertising award competitions worldwide to provide online access to the world's best communications executions.

New York Festivals- International Awards Group recognizing and honoring ‘The World’s Best Work’ in media advertising.

One Club- Pencil Awards honors creativity in advertising.

Web Marketing Association, Inc.- The producer of the WebAward Competition.

Webby Awards- The best web sites selected by the International Academy of Digital Arts and Sciences (IADAS) judges.

Internationalist Magazine Awards - including case histories of innovative winners


Media Planning & Buying

AC Nielsen- Media and Entertainment.

Mediafinder- Comprehensive database of US and Canada print media.

Audit Bureau of Circulations

Self Regulation, Law and Ethics

International Chamber of Commerce.

Advertising Standards Authority- Ireland

Advertising Standards Authority- UK

The World Intellectual Property Organization (WIPO)- The United Nations agency dedicated to the use of intellectual property.

National Advertising Review Board

Global Advertising Lawyer's Alliance

Brand Building

Brandchannel.com- News and views on branding.

Brandidentityguru.com- Brand Identity Guru (BIG) is a strategic brand development company.

WARC blog- Blog by the World Advertising Research Center.



American Advertising Federation (AAF)

Asian Federation of Advertising Associations (AFAA)

European Advertising Standards Alliance (EASA)

Association of National Advertisers (ANA)

World Federation of Advertisers (WFA)

Careers & Jobs in Advertising

Advertising and Media Jobs- From Nationjob Network.

B2B Marketing Jobs- A job board dedicated to marketing practitioners working within B2B marketing in the UK and overseas.

Careerbuilder.com- Has the largest online job site in the U.S.

CreativeCentral.com- Jobs for creative, executive, medical, and high tech professionals.

Marketingjobs.com Primarily US and Canada.

Classroom Resources

Advertising Educational Foundation- Provides educational content to enrich the understanding of advertising and its role in culture, society and the economy.

Campus Technology- Technology enhancing teaching.

Convergys- Global E-learning solutions.

Consumer Resources

Better Business Bureau- USA.

Commercial Alert- Ralph Nader's organization against harmful, immoral or intrusive advertising & marketing, and commercialism.

Consumer Review- Written for and by Consumers.

Epinions.com- Consumer advice and reviews on products, services, and media

Global Test Market- Consumers from around the world participate in the development of new products.

Advertising & Children

Advertising Education Forum- News and views on advertising to children in Europe

CARU- Children's Advertising Review Unit

Quebec Regulations on Advertising to Children

Responsible Advertising and Children- Ensuring responsible marketing commmunications

AdsGuide is a comprehensive directory and search engine for Internet advertising and marketing.

AAAA Bookstore
The AAAA Bookstore is a highly valuable and detailed compilation of surveys, research, best practices, conference highlights, and other insights.


AAAA Diversity Programs
AAAA Diversity Programs are intended to increase the representation of multicultural professionals in the agency business to better produce advertising that reflects the changing ethnic and racial composition of the consumer population of the United States.


AAF Mosaic Center
The primary objective of these principles is to increase the representation of people of color throughout the ranks of our business, to help companies achieve growth by leveraging multicultural and targeted ethnic marketing communications and to promote fair competition.

Cause Marketing Forum
A resource center for anyone studying cause-related marketing, including useful background information, white papers and case studies.

Creativity offers subscribers a growing database of the best creative work in the industry.

GLAAD Advertising Media Program
The world's largest collection of advertising with gay, lesbian, bisexual, and transgender themes in mass, trade, and LGBT-media, along with editorial ratings, visitor feedback, Best Practices guidelines, and resources.

The Agency Red Book


ANA Bookstore
ANA publications cover key topics ranging from marketing accountability, brand building and integrated marketing communications to issues on advertising law, agency relations and compensation structures.


ARF Journal of Advertising Research Information

About.com's guide to the advertising industry.

About.com/Online Advertising
About.com's guide to Online Advertising, offering a primer on the basics of online advertising and suggestions on how to land a job in this exciting industry.

Contains useful and interesting information and links.

HispanicAd.com provides news and information, including photos and data from the USA, Latin America and the Caribbean. It's information put together by Hispanics for the advertising industry.


Industry experts from around the world and a team of volunteers deliver sustenance that picks up where trade magazines and collateral material falls short.

Kids & Advertising
KidsandAdvertising was formed to offer a unique reference point on information on advertisements aimed at children.

KnowThis.com/Marketing Virtual Library
Offers a resource for marketing basics, market research, Internet marketing, advertising and more.

The Ad Feed



Advertising Hall of Fame
A virtual museum celebrating the extraordinary men and women who have made significant contributions to advertising and society.

Agency ComPile
Searchable directory includes advertising, public relations, direct marketing, interactive, design, sales promotion, yellow pages, recruitment and media buying agencies. Information that can be found on agencies includes in-depth profiles, work samples and case histories. Great for ideas of what your portfolio should aim to include.

BannerReport.com hosts a massive gallery of banner ads and will be of special interest to graphic designers, web developers, marketing professionals and as those with an interest in online advertising.

Madison Avenue Journal
An eJournal focusing on movies, books and music, and how they're related to Madison Avenue.

Medical Advertising Hall of Fame
The MAHF strives to preserve the history of healthcare advertising and increase the value of the medical advertising profession.


The Wharton Future of Advertising Program
Mission is to act as a catalyst for deeper insights, bolder innovation, and broader positive impact of advertising. Site has video interviews and presentations of industry executives.

Lovemarks Campus
Lovemarks Campus is a resource by Saatchi & Saatchi for students and educators who are interested in learning about and teaching Lovemarks.


Digital Marketing

·       Content Management

·       Direct Digital Marketing


·       Multimedia Marketing

·       Other Digital Marketing

·       SEO/SEM


·       Social Media Intelligence

·       Social Media Marketing

·       Web Design


Source: IAA / AEF

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